Southeast Asia has a population of over 680 million, with more than 480 million internet users. The social media penetration rate exceeds 70%, making it one of the regions with the highest social media penetration in the world. The user base in Southeast Asia is youthful, with a high acceptance of new technologies and products, and excellent online habits, with average daily internet usage exceeding the global average. These factors make Southeast Asia an ideal market for social apps to expand.

In 2024, driven by factors such as market demand, resource acquisition, brand globalization, and risk diversification, Chinese enterprises continued to seek global expansion. This report summarizes the performance, investment trends, challenges, and policy environment of Chinese enterprises entering the European and American markets in 2024.

Overall Performance of Chinese Enterprises in the European and American Markets

While comprehensive performance data for Chinese enterprises in the European and American markets in 2024 remains limited, some key indicators suggest a mixed situation. The MSCI Emerging Markets Index, which includes Chinese companies, saw a total return of 7.50% in 2024, outperforming the MSCI EAFE Developed Markets Index but significantly lagging behind the U.S. market. Meanwhile, the U.S. benchmark index, the S&P 500, had a total return of 25.02%.